“Worked closely with key internal stakeholders, agencies and external investor representatives, while putting our customers: the general public, the academics, the administration officers in focus; I contributed, from the digital marketing point of view, to an increase in public acceptability towards our mining project from 40% (2010) to over 50% at the end of 2012 and to the balanced reflection of our communication in the digital environment.

Identified the best digital marketing mix and implemented campaigns in order to establish the company’s online presence, gathering over 700,000 website visitors, hundreds of Twitter and Linkedin followers, hundreds of thousands of Youtube views, over 600,000 fans on Facebook, together with the PR agency and the online advertising agency, integrating all channels according to the general communication strategy

Optimised and refined the online communication processes, ensuring that all budget spending is traded for maximum performance and that operations are in place to complete routine work, allowing management to focus more on strategy

Ran a full scale micro-targeted online political campaign (campaign website, ad units, Facebook pages, geotargeted advertising, emailing and SMS campaigns – go to vote) for our union – elections result: 63% voted in favour of our mining project and for jobs

Led extensive bloggers outreach campaign collaborating with the company’s PR agency : We, as a team of 4, linked 150 bloggers, in 4 major cities in Romania, to our General Manager, with whom they discussed all the aspects of the mining project and ensured their support for the future. (multiaward winning campaign).

Shortlisted for the Digital Communication Awards 2013 with a 3D video of Rosia Montana’s present and future.”